The article is about how to improve the user experience on your website. It has six principles that you can apply to help ensure your users are happy and engaged with what they see on the site.
1 Create a Clear navigation
The user should always know where they are on the site and how to get back home. Users who enter your site from search engines (SEO) or social media platforms like Facebook will expect to find their way around quickly and easily and reach you through other channels such as email, phone or contact forms for more complex enquiries. Navigation bars at the top of a website and footers with links below menus help users navigate long sites efficiently; these can also include sitemaps that list all pages in an ordered hierarchy if there is more than one level of content.
2 Use Icons instead of Text
Icons are an effective way of communicating quickly on a website. They don’t require users to understand the language used, so they can be helpful for international audiences or those who might have trouble reading text – including older people with vision difficulties and dyslexia. Icons also help users scan pages more quickly by showing them where content is located. When using icons, consider which ones will work best depending on what you’re trying to communicate at each stage in your flowchart; some may not be appropriate if they aren’t obvious enough about their meaning across different user groups.
3 Make it Easy for people to find what they want
If users can’t find what they’re looking for within a few seconds, chances are they’ll leave and go somewhere else. It’s therefore essential to make it easy for them to access the information they want – whether that is high-quality articles or products such as clothing or electronics. Consider how your website works with different devices (mobile phone, tablet) using mobile-friendly web design; this will help you understand which content people need quickly on smaller screens and ensure all necessary text remains readable without requiring complex navigation.
4 Give Feedback Quickly
It’s essential to let users know what is happening on your website by providing visual cues. For example, if someone enters their information on a form and clicks submit, but there are no error messages or further instructions, they may assume something went wrong with the process – which could cause them to leave without completing it. So instead of just letting people go through forms on your site blindly (which will lead them to abandon it), think about how you can provide feedback as soon as possible after an action has been completed; this might be in the form of text that explains why nothing appears at first (such as ‘submitting’ instead of ‘submit’) or helpful help pop-ups where necessary.
5 Be Consistent in Design Elements & Colors
As well as using the same colour scheme across your site, it’s crucial to maintain consistency in all elements, including how things look and feel. This helps users recognise that they’re still on your site when clicking around, making them more likely to stay longer without feeling confused or frustrated by what they find. It also helps them find their way around more quickly and makes it easier to navigate if they come back in the future – which is good for SEO.
6 Provide Appropriate Instructions
A good balance is to provide some instructions upfront, but not too many as this could overwhelm and frustrate users. Instead of burying them in a help page somewhere, think about how you can guide people towards the information they want using your site’s structure or content itself – such as including less critical links at the bottom so that they don’t stand out for users who are happy to navigate through your website on their own.
UX (User Experience) is vital for online businesses now, especially in the competitive market. Most users are looking for easy-to-use websites to increase their sales.
